Skin Friendly, Animal Friendly, Earth Friendly.
We’re a bit obsessive at Friendly, and putting ethics before profits underpins everything here. That’s why our products aren’t just vegan, or cruelty-free, or made by people paid a living wage, without using plastic, preservatives or sulphates. They’re ALL of these things.
Sure, we could make more money doing things less ethically, but we want to give our customers a sustainable, healthy and affordable option without compromise.
- No Child Labor
- No Forced Labor
- No Animal Testing
- Fair Compensation
- Safe Working Environment
- No Ecosystem Destruction
- No Increased Threat to Endangered or At-Risk Species
- No Carcinogenic, Mutagenic, or Reproductive Toxins