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The best sustainable products. All in one place.

Not the NormNot the Norm

Not the Norm

Natural and effective health and beauty products that don't cost the Earth.



Our primary objective is to offer people safe, natural and effective alternatives to mainstream health and cosmetic products which can change their lives for the better, without causing harm or damage to the environment.


Our focus is to offer our customers products that add value to their lives without breaking the bank or costing the Earth.


We only work with independent retailers, and ensure our suppliers are on the same page as us before we work with them.

  • No Child Labor
  • No Forced Labor
  • No Animal Testing
  • Fair Compensation
  • Safe Working Environment
  • No Ecosystem Destruction
  • No Increased Threat to Endangered or At-Risk Species
  • No Carcinogenic, Mutagenic, or Reproductive Toxins
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