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At PÄRLA, our mission is to be the future of toothpaste. 1.5 billion toothpaste tubes go into landfill and the ocean each year, meaning that by 2050 there will be more plastic in the ocean than fish.

PÄRLA (meaning pearl in Swedish) is our eco-friendly solution to this never-ending story of plastic destruction. Our toothpaste tabs are an ethical, eco-friendly and effective alternative to toothpaste in a plastic tube.

Toothpaste should protect people’s smiles – without harming the environment or those who depend upon it. Our plan is to radically transform what we use to clean our teeth. By making one small change in what we use to clean our teeth, we can protect the future – for us, for the animals, for the ocean and for our planet. Created by 3 award-winning dentists, PÄRLA has been designed with an awareness of the huge carbon and plastic footprint dentistry has on the planet, and we feel now is the time to break the cycle. We know what works, what doesn’t and understand the impact dentistry can have on people, animals and the environment. That’s why PÄRLA is different – a dehydrated toothpaste tablet made with clean ingredients that comes in a reusable glass jar with no more tubes and completely plastic-free packaging. And even better, our PÄRLA tablets are made in the UK, which means a greatly reduced carbon footprint. Oh, and by the way, because we are dentists, we also understand the importance of the one most vital ingredient that goes into toothpaste – fluoride.

Many so-called ‘healthy’ toothpaste products that promote clean ingredients do not contain fluoride. Big mistake! Tooth decay is one of the most common diseases in the world, affecting billions of people across the planet – and fluoride is THE most effective treatment against this.

So, while PÄRLA is free of many things – waste, plastic, animal cruelty, palm oil and SLS, for example – the one thing we have made sure it contains is fluoride, ensuring healthy smiles for everyone.


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