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Smalls MerinoSmalls Merino

Smalls Merino

Happy Underneath It All


Smalls Merino is a British brand with New Zealand heritage. A collection of superfine next to skin luxury essentials that never need taking off), with limited need for washing and incredible versatility in wearing, be it loungewear to ski slopes. Thoughtful design elements by creative directors Cat Pharo and EJ Adam make Smalls seasonless staples. True quality fabric choices ensure longevity. Sustainability is Smalls story. Supply chain visibility is key when looking at sustainability. Smalls only works with 100% traceable ZQ certified Merino wool, ensuring farming and environmental practises are held to standard. We go a step further to work exclusively with a mill in Italy that has the highest levels of environmental certification, EMAS and BCorp. We are working towards using the new ZQRX regenerative wool in 2022. All our packaging is biodegradable and recycled including mailers, paying more per unit to ensure best practices. We ensure cutting plans make use of as much fabric as possible and any waste is recycled. Multifunctional wear, to last forever.

  • No Child Labor 
  • No Forced Labor 
  • No Animal Testing 
  • Fair Compensation   
  • Safe Working Environment 
  • No Ecosystem Destruction  
  • No Increased Threat to Endangered or At-Risk Species 
  • No Carcinogenic, Mutagenic, or Reproductive Toxins  
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