Nothing is ever wasted.
Up-fuse is a fully-fledged Cairo-based cult brand and social enterprise created in celebration of You and this beautiful planet – Earth.
In 2013 Up-fuse started with Yara and Rania’s passion for material exploration and a need to reuse the disposed of plastic waste in Egypt. The duo realised the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionises Egyptian handcrafts became very appealing.
With much sweat and support the abstract idea manifested into an environmentally-conscious social-enterprise that applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women who endure harsher conditions.
- No Child Labor
- No Forced Labor
- No Animal Testing
- Fair Compensation
- Safe Working Environment
- No Ecosystem Destruction
- No Increased Threat to Endangered or At-Risk Species
- No Carcinogenic, Mutagenic, or Reproductive Toxins